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About Thistles

One Pella flower shop grew into a family of brands, all rooted in the same heritage and love of celebration.

Thistles Flower Market's 1897 building on Pella, Iowa's Central Park, inscribed "On Garden Square" above the door
Alie, owner of Thistles Flower Market, standing among tulips outside the shop in downtown Pella, Iowa

Hi, I'm Alie

I've built this collection of brands around one idea: celebrating community. I'm proud of my heritage, and even prouder of the community I'm raising my children in — this town is home in every sense of the word. I love creating spaces that feel like home, and I'm always looking for a reason to host a celebration or bring people together.

Being part of the Thistles legacy is an honor I don't take lightly. I get to walk alongside my community — customers, neighbors, friends — through their happiest moments, their hardest ones, and all the ordinary days in between. That's not something I take for granted, and it's the reason every brand here was built the way it was.

Five brands, one family, one hometown. What ties them together isn't just that I built them — it's that each one grew out of the same values: heritage worth honoring, quality worth trusting, and a genuine love for bringing people together, whether that's around a candle-lit kitchen island, a table set with fresh tulips, or a box of chocolate truffles shared with someone you love.

Where it Started

Est. 2023

Kids decorating gingerbread cookies at a kitchen counter with a Holland Scents candle nearby. Candle hand poured in Pella, Iowa.

Holland Scents Candles

I founded Holland Scents first. Over the years, I found scents that stuck with me — ones tied to specific memories, people, and moments I didn't want to let go of. Candle-making became my way to recreate them, to hold onto those memories and share them with others. Our family farm, just 12 minutes from home, keeps us close to the Iowa soy that goes into every candle we pour.

Shop Candles

The Heart of Pella

Est. 1983 - Ours Since 2024

Alie Muller-Heit with her husband and children in front of Thistles Flower Market on the day they purchased the shop in Pella, Iowa.

Thistles Flower Market

Buying Thistles Flower Market, founded as the Village Florist in February 1983, was one of the most meaningful moves I've made. I grew up walking into Thistles, picking flowers out of the cooler, and having the florists help me design arrangements for the people I loved. There was something about that — finding creativity and beauty in the art of gifting flowers — that stayed with me long before I ever thought about owning the shop myself.

Shop Local Floral for Delivery and Pickup

Growing Something Lasting

Est. 2025

A field of yellow tulips in the Netherlands with a traditional windmill in the background

Pella Tulip Bulbs

From there came Pella Tulip Bulbs. We wanted to give our visitors, and our own friends and family, the chance to grow gardens with the same quality and beauty as the City of Pella's own — the same bulbs and the same Dutch supplier.

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A Sweet Addition

Est. 2025

Garden Square Chocolatier's white, milk, and dark chocolates, handcrafted at Thistles Flower Market in Pella, Iowa

Garden Square Chocolatier

Then came Garden Square Chocolatier. The building we reside in at Thistles has always meant something to me — when I was little, the south side of it was home to the old Soda Jerk, where my grandma Bonnie would take me whenever she visited. She'd sit at the counter with a Green River while I enjoyed a chocolate milkshake beside her, and even then, I knew I wanted to own my own business in that building one day. Being able to craft and sell our own chocolates in that very same space now is something truly special to me. We named it Garden Square after Pella's Garden Square just across the street — the original downtown park where our town has always gathered and watched the seasons change through its trees and blooms.

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Bringing It All Together

Est. 2026

4th of July display with a leather journal, Holland Scents Opa candle, and American flag from Thistles Flower Market, Pella, Iowa

Shop Thistles

And to bring it all together, we built Shop Thistles — the home for all of it online, carrying our curated gifts, home decor, and our brands to customers nationwide, not just here in Pella.

Shop Gifts & Home Decor

Ways We Bring People Together

Celebrations

We bring that same care to life's biggest moments — weddings, events, and custom design, all built with heart.

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Floral arranging class featuring red roses and larkspur in Pella, Iowa

Workshops & Classes

From floral workshops and candle making classes, to Tulip Bulb Masterclasses and chocolate tastings, we love teaching you something new right here in Pella.

Browse Workshops & Classes
Windmill, Pella Iowa, Central Park

Private Parties & Tour Bus Visits

Whether it's a private celebration or a group passing through, we love hosting you and sharing our hometown along the way. Contact us to customize your experience!

Plan Your Visit

Local Artists

We're proud to showcase instore and online, the craftsmanship and artistry of the makers who inspire us, including our own in-house craftsman.